Global Smart Toothbrush Market Size, Share, Trends, and Demand Analysis
Oral health is very important for every individual and toothbrush is an extremely important part of it. In today’s day and age with latest technologies coming up, electric toothbrushes are the latest trend.
Electric toothbrushes have many advantages compared to their traditional counterparts
- They provide a thorough yet gentle cleaning- Electric toothbrushes are not very abrasive and in spite of that provide very thorough cleaning and help in removing a significant amount of plaque.
- Electric toothbrushes also allow individuals with arthritis to brush properly and with less pain.
- Electric toothbrush comes with an in-built timer which keeps an exact track of brushing time.
However, there are a few disadvantages as well of electric toothbrushes:
- As electric toothbrushes are battery-powered, they are more expensive than the traditional toothbrushes.
- As it is an electronic item, it gets damaged very easily if it falls from a height or falls in water.
The global smart toothbrush market is expected to grow due to an increase in disposable income and greater awareness regarding the importance of oral health. Oral diseases are very prevalent non-communicable diseases in the world, and they affect approximately 50% of the global population. Around 2 billion individuals suffer from decay of permanent teeth and over 480 million children affected by decay of primary teeth.
Consequently, good oral health is becoming increasingly important, thereby driving the demand for oral hygiene products such as electric toothbrushes. Increasing lifestyle changes have led to greater consumption of unhealthy products, such as tobacco, alcohol, and sugar, which have a negative impact on oral health and habits, further increasing the demand for toothbrushes which can improve oral health. The inclusion of oral health issues with national public health initiatives will improve the impact and reach of oral health programs. An increase in the percentage of middle-class populations, along with increased disposable income and healthcare spending, is expected to propel sales of electric toothbrushes.
Smart Toothbrush Market Segmental Analysis
The Global Smart Toothbrush market is segmented based on technology, end-use, sales channel, and region. Based on technology, the market is segmented into vibrational and rotational. Based on sales channels, the market is segmented into Online, and Offline (Retail Stores, Supermarkets & Hypermarkets, and Others). Based on end use, the market can be segmented into adults and children. Based on region, the market is segmented into North America, Europe, Asia Pacific, South America and Rest of the World.
Electric Toothbrush Market Analysis by Technology
During the forecast period, the rotational segment which was already dominating the market in 2018, is expected to continue growing steadily. This is explained by better plaque clearance and a decrease in gingivitis as compared to sonic toothbrushes. Toothbrush that rotate and oscillate minimise “teeth tickling” without sacrificing cleaning efficacy. For teeth that are very delicate, rotating head brushes are advised.
Electric Toothbrush Market Regional Insights
North America dominated the global smart toothbrush market, owing to increasing awareness and adoption of oral care products in the region. The presence of major market players, such as Procter & Gamble Co., Colgate-Palmolive Company, and Koninklijke Philips N.V., has also contributed to the growth of the market. Moreover, the increasing geriatric population and an increase in the prevalence of oral diseases in the region are expected to boost the demand for electric toothbrushes. According to a report by the American Dental Association, around 47.2% of adults aged 30 years and above have some form of periodontal disease in the United States, which indicates a significant opportunity for the electric toothbrush market.
Smart Toothbrush Market Dynamics & Drivers
Increasing awareness of the importance of oral health and hygiene
The increasing awareness regarding the importance of oral health and hygiene among the general population is among the major drivers for the global electric toothbrush market. The demand for electric toothbrushes has increased as a large number of people have become aware of the benefits of maintaining good oral hygiene. Moreover, initiatives taken by dental associations and health organizations, such as the National Children’s Dental Health Month campaign by the American Dental Association and the WHO Global Oral Health Program, are helping to increase awareness levels and drive the demand for electric toothbrushes.
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